Pluma scored more than 8.5 billion views throughout the year, the platform revealed.
Peso Pluma at the 2023 Billboard Music Awards at The Mayan in Los Angeles, California. The show will air on November 19, 2023 on BBMAs.watch.Gilbert Flores for Penske Media
YouTube has unveiled its Top 5 Most-Viewed Artists in the US in 2023—and Peso Pluma takes the lead.
The música Mexicana phenomenon takes the lead for the first time on the coveted list thanks to fans connecting through his live performance at Coachella, for example. The artist born Hassan Emilio Kabande Laija had more than 8.5 billion views throughout the year, according to a press release from the platform.
The massive success that songs such as Yng Lvcas’ “La Bebe (Remix),” “Ella Baila Sola” with Eslabon Armado, the Karol G-assisted “QLONA,” “Lady Gaga” in collaboration with Gabito Ballesteros and Junior H, and “Rubicon” had in 2023 ultimately made La Doble P the No. 1 most played artist on YouTube in the U.S. this year.
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He’s is followed by YoungBoy Never Broke Again at No. 2, Drake at No. 3, Bad Bunny at No. 4, and Taylor Swift at No. 5.
The 24-year-old artist from Zapopan also scored two songs on YouTube’s Top 10 Songs of the Year list with “Ella Baila Sola” at No.3 and “La Bebe (Remix)” at No. 4.
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The former also wrapped the year at No. 1 on the Billboard year-end Hot Latin Songs chart. Penned by Pedro Tovar about a man drawn by a woman’s beauty, “Ella Baila Sola” made history as the first regional Mexican song to dominate the Billboard Global 200 chart, where it led for six consecutive weeks.
Additionally, Pluma topped Billboard’s Top 5 New Latin Artists of 2023 list and was No. 2 on the Top Latin Artist of 2023 list, following Bad Bunny.
