The collectible shows the rapper smoking and exhaling Olympic rings.

Snoop Dogg is, once again, the life of the party.

At the 2024 Paris Olympics, the rapper and upcoming The Voice coach, is regularly seen cheering on athletes from the sidelines, often wearing images of their faces on his shirts, as he works as a special correspondent for NBC.

The “Drop It Like Its Hot” musician even has his own Olympic pin (pictured below) — the collectibles that athletes are given to trade throughout the games — and it’s seriously in demand. His piece depicts Snoop smoking and exhaling rings of smoke in the color of the Olympic rings.

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The International Federation of Tennis even noted when accomplished athlete Coco Gauff obtained one from the artist himself, which is reportedly the only way to add one to your collection.

“Hey Mr. Snoop, thank you for this pin!” Gauff said. “This is the best pin that I’ve ever gotten… I hope to see you at US Open.”

Snoop Dogg has a front-row seat at the 2024 Olympics.Alex Gottschalk/DeFodi Images via Getty

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The internet in general is loving it.

Two athletes from New Zealand’s women’s rugby team said in a TikTok post Tuesday that they were making it their “new challenge” to track down a Snoop pin.

Superstar gymnast Simone Biles has also been handing out customized pins at the games, where she just won all-around gold with floor routine set to Taylor Swift,

While some general pins are available at the Olympic store, many such pieces, including that elusive Snoop Dogg one, are created by other organizations, such as sponsors or host cities. According to NBC, the tradition of trading and collecting them began in 1896, and now it’s seen as a way for athletes to interact and have fun while undergoing what has to also be one of the more stressful events of their lives.