Popstar Dua Lipa walks across a British beach in O2’s new commercial / Credit: O2

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Tito’s embraced the budget-friendly vibe with a commercial for staycations, Field Roast put the ‘brat’ in bratwurst in a Charli XCX- inspired campaign and Hyundai celebrated Black culture in its 2025 Hyundai Tucson ad.

O2: Dua Lipa at Wembley Stadium by VCCP London

Hot on the heels of her Glastonbury performance, Dua Lipa takes center stage in O2’s newly released ad, reviving the iconic ‘Walk’ campaign. Remembered for featuring stars like Beyoncé and Ed Sheeran, the series returns with Lipa striding through British beach scenes on the hottest day of the year, set to her hit Houdini. This nostalgic nod to classic British holidays culminates in her dramatic arrival on stage, teasing her upcoming tour. With impeccable timing following her Glastonbury buzz, the ad not only celebrates Lipa’s star power but also taps into the allure of British nostalgia, marking a triumphant return for the ‘Walk’ series after six years.