She’s blowing up the hair industry.

Blake Lively announced she is launching her own haircare line, Blake Brown Beauty, on August 4 in a new Instagram post Wednesday, and she told Vogue the surprising secret behind her incredible hair — and what will set her beauty brand apart.

Not only did the “Gossip Girl” alum, 36, reveal that she doesn’t use conditioner, she said that no one in Hollywood does, either.

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Blake Lively announced her new haircare brand, Blake Brown Beauty, in an Instagram post Wednesday.Blake Brown

“As someone who loves design desperately, I wanted it to look ✨stunning✨ on your shelf because that’s valuable space in your home, it should be beautiful,” Lively shared in her Instagram post Wednesday.Blake Brown

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She shared a variety of photos of her hair in Wednesday’s announcement Reel.Blake Brown